Tuesday, 16 January 2018

Mental Health: 81% of people think that it has a stigma attached to it! 😷

iReach Insights Press Release   
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Statistically, yesterday was the most depressing day of the year and with 47% of adults in Ireland feeling deflated and low returning to work this January. We decided to ask our panel about their mental health. IReach Insights conducted a nationally representative survey of 1,001 adults in Ireland who were asked about the importance of mental health and different things they do in order to improve their mental health. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 11th January and the 15st January and has a 3% Confidence Interval and 95% Confidence Level.
16th January 2018
81% of people still think that mental health has a stigma attached to it.
The top 3 activities that people do to improve their mental health is 1. Exercise (62%), 2. Sleeping (60%) and 3. Taking time for themselves (49%).
37% think that there aren’t enough helplines and easy access to contacts in Ireland for people who would like help.
41% think mental health is a topic you can’t talk about openly in Irish Society.
81% of people still think that mental health has a stigma attached to it.
73% of people think employers in Ireland should take mental health days as seriously as sick days.
In reality, 69% of people don’t think employers in Ireland do take mental health days as seriously as sick days.



81% of adults in Ireland stated that mental health is important to them. The top 3 activities that people do to improve their mental health is 1. Exercise (62%), 2. Sleeping (60%) and 3. Taking time for themselves (49%). This survey also looked at the difference between genders and the way in which the different sexes find different solutions for improving their mental health. The Top 3 differences between the gender is 1. Meeting up with friends / family with 29% of males doing this and 56% of females doing this. 60% of females take time for themselves compares with 37% of males. Unsurprisingly a lot more females (29%) than males (8%) partake in retail therapy.
In the survey we asked if people think that there are enough helplines and easy access to contacts in Ireland for people who would like to get help! Opinions were divided with 37% responding that no there are not, 33% think there is and 30% are on the fence stating they are unsure. When we consider the regional differences, opinions varied widely. Of those 37% saying that there not enough helplines or easy access to contacts in Ireland for people: Dublin – 32%, Rest of Leinster – 45%, Munster – 36%, Connacht/ Ulster – 44%. This suggests that there is more helplines and access to contacts in Dublin compared to other parts of Ireland.
Although there is increase media coverage surrounding mental health issues and various celebrities having come forward in recent years to talk about their own mental health issues, a huge 81% of people still think that mental health has a stigma attached to it. In general, 41% think mental health is a topic you can’t talk about openly in Irish Society, 36% think you can talk about it openly and 22% are unsure.
Unsurprisingly, 64% of people in Ireland think that we suffer from mental health issues more nowadays than in the past. In comparison to other countries, 42% of people think Irish people are less open than other nationalities about talking about mental health issues. It can be difficult to approach the topic of mental health with employers, but in some cases, this is necessary if you need to take time off. 73% of people think employers in Ireland should take mental health days as seriously as sick days. In reality, 69% of people don’t think employers in Ireland do take mental health days as seriously as sick days.
We have made progress in recent years, especially in raising awareness when it comes to mental health and wellbeing. With that in mind the most popular initiatives that can be implemented to help those with mental health issue is Education in Schools / Universities (71%), Reducing the Stigma (67%) and talking more openly about it (65%).

 For more information on these research findings please feel free to call iReach on 01-2143740 or email Oisin at oisin.byrne@ireachhq.com


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Tuesday, 9 January 2018

New YearπŸŽ‡πŸŽ‰

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Christmas and New Year seems like a distant memory at this point, although most of us have only been back to work one week! iReach Insights conducted nationally representative survey on over 1,000 adults in Ireland who were asked about New Year’s resolutions and feelings about going back to work in January!   
The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 14th December and the 18st December and has a 3% Confidence Interval and 95% Confidence Level.
9th January 2018
60% of people in Ireland plan to eat healthier after Christmas.
Half (50%) of women are on a diet in January 2018.
47% of people feel deflated and low when they returned to work in January.
60% of this 47% see the end of the fun and festivities as the reason they get the Winter Blues after the Christmas break.



After Christmas, almost half of all adults in Ireland (47%) felt deflated and low when they returned to work in January. This affects more females than males with 44% of men quoting that they feel this way after holidays, whereas 51% of the female respondents do. Surprisingly only 27% of the 55+ age group claim they will feel deflated and low.
Of those who feel deflated and low when they return to work in January, the majority (60%) of all adult’s state that the feeling of getting into a slump after the fun and festivities have ended being the reason. Lack of bright light available naturally due to shorter winter days is another reason for having the Winter Blues after the Christmas Break. Christmas time can be an expensive time for some adults in Ireland and 30% of adults cite having unpaid credit card bills for Christmas expenses another reason for the Winter blues. Interestingly, it seems the older you are the more likely are to be affected – affects 21% of 18-34 years old, 35% of 35—54 years and 38% of those over the age of 55.

How did people in Ireland celebrate New Year’s? It’s no wonder that more than half (53%) of our respondents planned to stay in and stay up for the countdown and a further 14% stayed in and didn’t ring in the new year. Even the younger adults (18-34) barely want to celebrate in town for a night out (22%) or at a party (15%).

New Year – New you? Not if it concerns the Irish. In fact, only 26% of Irish adults made a New Year’s resolution this year. However, over a third (39%) are dieting this January. A lot more females are dieting than males. Every second women started a new diet in 2018, just 28% of men have. Like every year, it is not a surprise that the majority (60%) of adults in Ireland state to try to eat healthier after Christmas time.

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Monday, 18 December 2017

ChristmasπŸŽ„πŸ˜‡πŸ’–

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As the holidays rapidly approach, Christmas is increasingly on everyone’s mind, and plans for the holiday are at the forefront of many conversations. In a recent survey, iReach Insights asked 1,000 people in Ireland if and how they were planning on celebrating Christmas this year, their attitudes towards Christmas presents and financial pressure due to Christmas. The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between the 23th November and the 30th November and has a 3% Confidence Interval and 95% Confidence Level.

92% of those surveyed will celebrate Christmas this year!
86% will spend time with family and friends during Christmas.
Over 7 in 10 (71%) wish that Santa Claus was real.

89% reported feeling extra financial pressure with Christmas approaching.
Over half (58%) will attend Christmas Mass or St. Stephens Day Mass.

One-quarter (25%) list “Fairytale of New York” as their favourite Christmas song.
80% will put up a Christmas Tree this year.


Of those surveyed, almost all (92%) are celebrating Christmas, with 86% spending time with family and friends during the Christmas season. Other popular activities include eating Christmas Dinner (83%), putting up a Christmas Tree (80%), and decorating the house (78%). Others are planning on wearing a Christmas jumper to get into the Christmas spirit, with almost half (43%) stating they will wear one at some point. Popular times for those planning on wearing one include Christmas Day (49%) and random days throughout the Christmas holidays (45%), although 17% are planning on wearing one to a work party.

Additionally, over half (58%) will attend a religious ceremony, such as Christmas Eve Mass (26%), Midnight Christmas Mass (14%), or Christmas Day Mass (25%). Only 6% of those celebrating Christmas will attend St. Stephens Day Mass.
Often Christmas comes along with giving Christmas presents, and 8 in 10 of those celebrating Christmas responded that they will go Christmas shopping this year. Nevertheless, only 78% are planning on wrapping Christmas presents, 68% of males and 87% of females.
Most respondents appear to be on top of buying Christmas gifts, with only 16% waiting until the 23rd and 24th of December to buy gifts.
Most buy their Christmas gifts in early December (57%), rather than getting ahead in October (12%) or November (39%). Only 5% buy gifts during the January Sales in preparation for next year. Of those who celebrate Christmas, over one-third (39%) are buying Christmas presents for people they can’t stand, with 14% buying at least 4 gifts.

Christmas is a time of celebration, happiness and good cheer. We at iReach wish you a very Merry Christmas filled with all your favourite Christmas songs (which for 25% of respondents includes “Fairytale of New York” as their absolute favourite)!



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Friday, 8 December 2017

Brexit

iReach Insights Press Release   
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After the Brexit referendum on the 23rd June 2016 which showed that 51.9% of all British Citizens wanted to leave the European Union. Brexit has been a major concern not only for the British but also for people from all over Europe. Due to its geographic position and close trading ties with the UK, Irish companies are even more affected by the Brexit than their European partners and competitors. In a recent survey, Ireach Insights asked over 150 Irish Business Executives about their views on Brexit and what it means for business in Ireland.

The survey questions were included in a Business to Business Standalone 15th November and the 30th November and has a 3% Confidence Interval and 95% Confidence Level.

  
33% expect Brexit to have a negative impact on their company's business activity.

23% state that their company is already experiencing negative consequences because of Brexit.

One in four companies have a plan for Brexit to make sure that it is ready for the changes that lie ahead.

76% of business decision makers think that the United Kingdom’s decision to withdraw from the EU won’t prove to be the right decision in the long term
.
37% of people think that Brexit will create more jobs in Ireland.



33% of business executives in Ireland expect Brexit to have a negative impact on their company’s business activity. 32% don’t think Brexit will have an impact at all, 28% this it will have equally positive and negative impact on business activity and only 8% think it will have a positive impact.

Over 1 in five (23%) state that their company is already experiencing negative consequences because of Brexit.


Of those (23%) already experiencing negative consequences, the Top 3 areas are Reduced Business Activity (30%), Impeded decision-making due to frequent currency fluctuations (28%) and confusion or delays in setting up future business strategies (23%). Other areas that are affected are loss of or other issues with supply chains (20%), non-planned increase in operational expenditures (20%), low employee morale due to insecurities about the company’s future (13%) and reduced levels of operational profit (8%).

When looking towards the future and planning for Brexit, only one in four companies have a plan for Brexit to make sure that it is ready for the changes that lie ahead. 40% have no plan and 35% aren’t sure whether there is a plan or not. The Top 3 areas people think further investment should be in: Skilled Workforce (24%), Expansion to new Foreign Markets (19%) and Research and Development (14%).

Overwhelmingly, 3 quarters (76%) of business decision makers think that the United Kingdom’s decision to withdraw from the EU won’t prove to be the right decision in the long term. 15% are unsure whether or not it will prove to be right for the UK and 9% think it will be. Although the majority don’t think that it will prove to be the right decision, 31% do agree that the United Kingdom is strong enough to remain economically competitive and successful without the rest of Europe.

Despite the concerns some people may have about Brexit, 37% of people think that Brexit will create more jobs in Ireland. 78% of people think that Irelands biggest competitive advantage in luring more multinational giants from the UK is mainly our low tax rates and well-educated, English speaking workforce.

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Monday, 20 November 2017

Brands and Youth Consumers

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We are constantly surrounded by brands, both in person and online, taking the form of advertising, celebrity endorsement, and social media, as well as many others. Intentionally or not, this impacts perception of the people and goods represented. Therefore, brands can influence consumers’ decisions to purchase one item over another, and companies must be aware of their brand and what it conveys. This is especially true amongst youths, many of whom are active on social media, one of the major tools companies can use to create and maintain their brand. 
In a recent survey, iReach Insights asked 16-24 year olds in Ireland about brands and the conditions which influence their decision to purchase goods. 
The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between of 9th of November and the 16th of November and has a 3% Confidence Interval and 95% Confidence Level.


49% of youths reported clothes as the number one item they most commonly purchased. 
70% of youths follow a brand on social media.

Almost all (93%) listed price as the most important factor when deciding what brands to purchase.
Two-fifths commonly purchase goods from Amazon.

According to 72% of youths, the number one essential item that every teenager must have is a phone.
One-third (33%) reported follow clothing brands on social media.




47% of these youths stated that their role model influences the brands they purchase or somewhat influences the brands they purchase. The most popular choice of role model is a parent or other family member at 35%. Nevertheless, 19% of respondents stated that a social media influencer such as a Blogger or Instagram personality acts as a role model for them, tied with a teacher.

The survey also shows that 70% follow a brand or personality on social media, with 37% following both. One-third (33%) specifically reported following clothing brands such as Nike, Oasis, or Cos. Nike, in particular, was reported by 19% of youths as their ultimate favourite brand. Other popular brands and personalities include social media personalities and Bloggers such as Lisa’s Lust List with 20% of youths following at least one and tech companies such as Apple and Google with a following of 13%.

In terms of the social media sites influencing youths, 49% state Instagram influences them and 47% say Facebook influences them. Interestingly Females (57%) are more influenced by Instagram than Males (31%). When it comes to Facebook, Males (62%) are much more interested than Females (40%).

We asked “When purchasing, what factors are most important to you when deciding what brands to purchase?” The majority of youths (93%) responded price. Although it was still the top factor for both genders, 12% more females stated price is one of the most important factors than males (97% compared to 85%). Additionally, 7 out of 10 youths reported quality as one of the most important factors and over half (56%) the appearance of the item. Factors which had less of an impact include whether the brand is worn by a celebrity or if it is worn by a social media influencer, although 7% of respondents did list whether the brand is worn by a social media influencer an important factor. None of the respondents listed whether the brand is worn by a celebrity, suggesting social media influencers have more of an effect on youths’ decision to purchase than celebrities.

In terms of purchasing goods, clothing is the number one item youths reported most commonly purchasing at 49%. Food followed next at 32%. When it comes to buying goods online, 4 in 10 reported using Amazon, while 30% listed Boohoo.com. Only 14% stated that they don’t online shop. 

With 72% of youths naming their phone as the number one essential item that every teenager must have, social media and the online world is becoming more and more integrated into everyday life. Therefore, its influence on brands and public perception cannot be ignored. 


For more information on these research findings please feel free to call iReach on 01-2143740 or email Oisin at oisin.byrne@ireachhq.com


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Monday, 6 November 2017

Tattoos

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Tattoos are becoming increasingly popular, especially with the younger age groups, and we want to find out if the negative connotations that used to be associated with tattoos, are still maintained in today’s modern society. In our recent survey, iReach Insights asked 1,000 adults across Ireland about their opinions on tattoos and their own tattoos.
The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between of 8th of September and the 15th of September and has a 3% Confidence Interval and 95% Confidence Level.

71% of people in Ireland think people are perceived differently if they have a tattoo.

27% of those aged 16-34 have at least one tattoo.
54% of adults in Ireland believe that tattoos still have negative connotations associated with them.

Of those who have a tattoo/tattoos, 43% got it in memory of someone or something.

32% of people got their tattoo when they were 18 years old or younger.

57% of adults in Ireland consider tattoos to be an art form.

One in five adults in Ireland say they have at least one tattoo. This figure increases considerably with the younger age cohort. Over one in four (27%) aged 16-34 year olds have a tattoo, one in five (20%) 25-54-year olds do and Less that one in ten (7%) over those over 55+ have a tattoo. Despite that fact the more people are getting tattoos over half (54%) of adults in Ireland believe that tattoos still have negative connotations associated with them.
Of those who don’t have a tattoo (80%), we asked “Would you ever consider getting a tattoo?” The majority wouldn’t consider getting a tattoo (62%), but this number shifts depending on your age (16-34 year: 44%, 35-54: 63%, 55+:87%). 15% would consider it (more likely the younger you are) and 23% might consider it.
Of those (20%) who do have a tattoo, the top 3 reasons for getting inked are; 1. 47% of people like the look of them, 2. 43% got it in memory of someone or something and 3. 28% wanted to express creativity. And where do people like to get tattooed? The most popular parts of the body are; back (36%), shoulders (28%), ankle/foot (25%), wrist (21%) and arm (14%). These differ dramatically when it comes to gender – more females (35%) get tattooed on their ankle/foot than males (7%). Likewise, more females (43%) have tattoos on their back compared to males (28%). Males (19%) are more likely to get inked on their arms than females (10%).

Astonishingly, there is no legislations regulating tattooing in Ireland, meaning there is no legal minimum age. However, many tattoo parlours will refuse to tattoo people under the age of 18. Considering this we asked how old people were when they got their first tattoo. One third (32%) of people got their first tattoo when they were 18 or under, 59% of people got it between the ages of 19-35 and 9% of people got their first tattoo when they were 35 or older. Only 16% of people regret having a got a tattoo, interestingly more females (24%) regret it than males (7%).
To find out the Irish public’s view on tattoos and whether there is still a stigma around tattoos we asked some questions and looked to see what the Irish public think. Over two thirds (71%) of people think that people are perceived differently if they have a tattoo and 39% think tattoo make you look more common. However, 57% of adults in Ireland think tattoos are an art form and 33% think that people should not be free to display them in the workplace.

Although one in five people in Ireland have a tattoo, or many tattoos, there is still seems to be a stigma surrounding tattoos.
Having a tattoo/tattoos may be an art form and a way to express yourself and creativity, but there is no denying that there is still a negative social stigma associated with tattoos in Irish society.

For more information on these research findings please feel free to call iReach on 01-2143740 or email Oisin at oisin.byrne@ireachhq.com


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Thursday, 2 November 2017

Vegan and Vegetarian πŸ₯—πŸ₯•πŸŽ

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Yesterday 1st November, was World Vegan Day and this is becoming more popular with an increasing number of celebrities promoting the vegan lifestyle, on social media and even through dedicated section of their personal website - Ellen DeGeneres dedicates an entire section of her website “Going vegan with Ellen”.  Historically there was only the Vegetarian Society in which the section devoted to non-dairy vegetarianism has been developed, but now Veganism is becoming increasingly popular.
In light of this we conducted a survey conducted by iReach Insights, 1,000 adults were asked about being Vegan and Vegetarian. Vegetarianism or Veganism are life-styles that may be adopted for various reasons that space from animal rights, ethical motivations, religious beliefs and health related motivations. In iReach’s latest survey we want to gain an understanding why some people in Ireland have opted for this lifestyle, and also those who haven’t.
The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between of 24th August and the 31st August and has a 3% Confidence Interval and 95% Confidence Level.
8% of people in Ireland are Vegetarian or Vegan.
One in four (26%) Vegetarians choose this lifestyle due to health reasons.
Younger adults (44%) are more concerned about how eating meat effects the Environment than adults (10%).


27% of Vegans/Vegetarians admit that they have knowingly strayed from their diet.
On Holidays (43%) is the most difficult occasion for vegans and vegetarians to be tempted to stray from their diet.

Half (51%) of adults in Ireland think that vegetarians/vegans sometimes make people who eat meat feel guilty.


The majority (92%) of adults in Ireland state not to be vegetarian nor vegan, 6% of adults are Vegetarian and 2% are Vegan. When talking to those who follow a Vegan lifestyle, we asked “How long have you been vegan?” 67% have been Vegan for less than a year, 18% have been for 1-3 years, 7% for 4-10 years and 8% over 10 years. In relation to Vegetarians and it showed a lower “conversion ratio” in the last year; in fact 11% became vegetarian less than a year ago, 28% 1-3 years, 13% 4-10 years and 48% over 10 years ago. Although there are less Vegans (2%) in Ireland this lifestyle is becoming more popular year on year. Going deeper an interesting difference has emerged amongst men and women, more men (77%) went Vegan than women (47%) in the last twelve months, but the percentage of women (23%) that went vegan for 4 years or more is higher than men (12%). Similar scenario, in the last 3 years more men (61%) went Vegetarian than women (30%), but more women (70%) than men (40%) went “veggie” for 4 years or more. Females adopted these lifestyles earlier than males. 



What reasons have led to people choosing this lifestyle? 61% of adults in Ireland indicate “Animal Rights/Welfare” as the main cause. 30% select “Environmental Reasons”, 30% “Don’t like meat” and lastly 26% “Health Reasons”. Of those have pointed out “Environmental Reasons” 44% is represented by adults aged 16-34 and 10% by adults aged 35-54; these figures show that younger adults are more concerned about the environmental effects that eating meat has. 


The decision to follow a specific lifestyle, particularly in diet, means we have to pay a lot of attention to the quality of what we eat. Despite their caution, 40% of vegan/vegetarian adults in Ireland have accidentally eaten non-vegetarian / vegan food at least once, 15% admit they don’t know and 45% state that this has never happened to their knowledge. When asked “Do you knowingly ‘cheat’ on your vegetarian / vegan diet?” 27% have admitted that they have! Now the question is: on what occasions is more difficult not to be tempted? “On Holidays” (43%) is at the top of the list, At home with relatives or friends (34%) and at the Restaurants (20%). In terms of who is more tempted during holidays the figures show that more women (45%) than men (39%) are straying from their vegan / vegetarian diet.  

What do people in Ireland think about this topic? In fact, half (51%) of adults think that vegetarians/vegans sometimes make people who eat meat feel guilty about it, 27% disagree with this statement and 22% are neutral. In addition, 21% of people think the idea of being vegetarian/vegan is ridiculous, 34% are neutral and 45% don’t think this is ridiculous. The Irish public opinion is quite fragmented about the choice of being vegan or vegetarian which emerged through further questions. In fact, 36% of adults think Veganism is more about being trendy than being healthy, 35% is neutral and 29% believe it is more about a healthier lifestyle choice. 

Would vegans/vegetarians’ behaviours effect on make our world a better and cleaner place? One in four (25%) think the world would be a better and cleaner place if more people were vegetarian/vegan.  Even if the public opinion is not so convinced about the positive effects of being vegan/vegetarian on our society, 59% of adults believe that always more and more people will decide to live two lifestyles, a number that is constantly increasing over time. 



For more information on these research findings please feel free to call iReach on 01-2143740 or email Oisin at oisin.byrne@ireachhq.com



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