Monday, 18 September 2017

Romantic Relationship at Irish work place πŸ’“πŸ‘«

iReach Insights Press Release   
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In a recent survey conducted by iReach Insights, 1,000 adults were asked about having a romantic relationship in the workplace. Given the choice, most of us would probably prefer not to meet our partner in the workplace. It raises all sorts of issues, and some time it is a sensible idea to keep your personal and professional life separate, but nothing is ever that straightforward and sometimes we aren’t so sensible.

The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between of 20thJune and the 28th of June and has and has a 3% Confidence Interval and 95% Confidence Level.

38% of people have been involved in an innocent flirt with a colleague at work.
Of those (27%) who have a romantic relationship with a work colleague, 49% kept this a secret.
More than half (54%) of romances in the workplace end well.

27% of adults have experienced a serious and romantic relationship with a work colleague. We noted a significant difference between the 35-54-year old (33%) and the 55+ (19%). This seems to show us that the culture is changing, and maybe the gap between work life and private life, nowadays it’s not so important and both are becoming more intertwined. Half (49%) of people kept the relationship a secret (at the beginning), 28% of people tried to keep the relationship a secret, but everyone found out and 23% went public from the start of the relationship

These figures might make you wonder have these people ever found themselves in an embarrassing situation because of this workplace romance? Astonishingly, only 18% say yes! And the most common reason to get embarrassed is that 62% get caught kissing.


Additionally, our findings revealing that two-thirds (65%) of those who had a romantic relationship at workplace confirm that the person they had it with had the same level position, 21% a higher position and 14% a lower position. 


Less surprisingly, in our survey, we also talked about fantasises with one in four people fantasising about having a romantic relationship with a work colleague. More males (34%), than females (18%) confess to this!

πŸ’“πŸ‘«πŸ‘«πŸ‘«
How did this relationship end? It is surprising to learn that only 12% ended badly. 54% have a happy ending and 34% of adults concerned say neither. Obviously, we can think after a break up this could potentially of had a negative impact on your career but 99% confirm that it didn’t!









For more information on these research findings please feel free to call iReach on 01-2143740 or email Oisin at oisin.byrne@ireachhq.com


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Tuesday, 5 September 2017

How do we move in Ireland? Check out our last survey! πŸšŒπŸš†

iReach Insights Press Release   
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Different transportation modes have their advantages and disadvantages when you are commuting and travelling. Travelling by car is convenient and comfortable but you must find a carpark and pay, the train is fast but can be longer to reach as there isn’t many stations and can be expensive, the bus is cheap but there’s too many stops and it takes forever to get anywhere! It’s difficult to find the best way to travel and especially at peak travel times. In cities in Ireland, especially Dublin, you have to decide if price, convenience or time is most important and then sacrifice the others.


The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between 22nd of June and the 29th of June and has and has a 3% Confidence Interval and 95% Confidence Level.



More than half (53%) of Irish adults use public transport.
72% of Dubliners are public transports users.

22% use commuting as a time to rest/relax.
68% of those who don’t use public transport is because they prefer the car.

Nationwide, the bus is the most popular means of transport with 49% of users.
42% of people choose public transport for comfort and convenience. 


In a recent survey conducted by iReach Insights, 1000 adults were asked about their use of public transport in general and for commuting.

Half (53%) of the respondents use public transport! Unsurprisingly, the highest figure is 72% for the people of Dublin and the lowest number of users Is Munster at 36% - half the amount of Dublin. This is most likely due to the multitude of public transport in the capital and its periphery. Of those who commute by public transport, 42% is for the comfort and the convenience, financial reasons (37%) and due lack of parking at destination (37%). 22% use commuting as a time to rest/relax, 20% have environmental reasons and the others report the speed (22%), the fuel efficiency (19%), the managing of their time (17%) and their health (14%).

This survey shows us there are still a lot of Irish adults who don’t use public transport (47%). With the majority (68%) of those that don’t use it, agreeing that they “prefer the car". 41% don’t use public transport because it is difficult to reach it and 27% think it would take too long to reach their destination. Their other reasons are; public transport is unreliable (21%), travelling with children (14%), feel safer in a car (11%), the weather (9%) or because public transport is too busy (8%).

We asked, “Which means of transport do you use most frequently when commuting?”. The following ranking is not surprising: bus is the most popular (49%), followed by train (23%) and car (12%). The other ones share the users fairly; DART (6%), Tramway/LUAS (5%), bicycle (5%) and unsurprisingly only 1% use a taxi.

Of the public transport users, only 10% of respondents use public transport daily whereas 20% use it 5 days a week. 20% use it several times a week and 25% only several times a month. There are still 25% who use it less often/never. The cost of public transport varies regionally, with bus fares in Cork costing €1.80 and the same distance could cost €2.70 in Dublin (Cash), which is reflected in the higher average spend in Dublin and Leinster compared to Munster, Connacht and Ulster. When looking at the nationwide figures; more than half of people (57%) spend less than €50 per month on transportation. Nearly one third (30%) spend €51-€100 and only 13% spend more than €100. Ireland is a very car-dependent nation and alternative measure need to be enforced to persuade more people to use public transport.


For more information on these research findings please feel free to call iReach on 01-2143740 or email Oisin at oisin.byrne@ireachhq.com


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Thursday, 27 July 2017

Leo Varadkar the new Leader of Fine Gael

iReach Insights Press Release   
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Government plans to hold a referendum in 2018 to repeal the 8th amendment. Over half of Irish adults are in favour of this (56%), 31% are indifferent and only 13% aren’t in favour.
After the six-year run of Enda Kenny being Taoiseach, Leo Varadkar has replaced him and has become the new Taoiseach on the 14th June 2017.


The survey questions were included in the Nationally Representative iReach Consumer Decisions Omnibus run between 22nd of June and the 29th of June and has a 3% Confidence Interval and 95% Confidence Level.



65% of  Irish are pleased with Leo Varadkar's replacement of Enda Kenny!
70% like Varadkar’s view on reduction of rates to income tax!
The majority (62%) are pleased that he “represents modern, diverse and open-minded Ireland.”
Four out of five (80%) adults would like to see Government make a change to address the topic of corruption in Ireland.

79% of Irish like Varadkar’s views on tough sentencing for consistent and dangerous offenders.
Around three-quarters (77%) like Leo Varadkar’s views on full employment.

Government plans to hold a referendum in 2018 to repeal the 8th amendment. Over half of Irish adults are in favour of this (56%), 31% are indifferent and only 13% aren’t in favour.


In our new survey, we found out the point of view of 1000 adults in Ireland about the change in leadership here. Nearly two-thirds (65%) of Irish respondents are pleased with Varadkar’s replacement of Enda Kenny. With a majority (62%) of those that are pleased, agreeing that he “represents modern, diverse and open-minded Ireland.”


Of those 35% that aren’t pleased with Vardkar replacing Kenny, over half (53%) were not pleased with Varadkar because they did not like the values that he embodies.

Of all respondents, 48% said “His arrival to power proves the positive changes in Irish society in the last years.”


Four out of five (80%) individuals agree that government should make a change regarding corruption, but 52% of people think that Varadkar will have no effect or a negative effect on corruption in his term of leader.

Similarly, around three-quarters (77%) of Irish adults would like to see change on education, but 40% do not think Varadkar will have a positive impact on it.
71% of respondents like Varadkar’s policy on capitalising Ireland’s opportunities from Brexit. Varadkar looks to take inward investment, trade, and European Agency relocation opportunities.

Four out of five (82%) would like to see government making a change in the Health sector, and 30% think Varadkar will have a positive on health services. 41% of Irish see Varadkar making a positive effect on inequality in Ireland, while 79% of females agree in government making a change in inequality, compared to 68% of males agreeing with a change.

Varadkar also plans to hold a referendum in 2018 to repeal the 8th amendment. Over half of Irish adults are in favour of this (56%), 31% are indifferent and only 13% aren’t in favour.

Leo Varadkar has been in power for just over a month now and has already announced that a referendum will be held in 2018 and is planning to lay out a road map for achieving a low carbon economy. Only time will tell how successful Leo Varadkar will be.





For more information on these research findings please feel free to call iReach on 01-2143740 or email Oisin at oisin.byrne@ireachhq.com


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Tuesday, 25 July 2017

About the Irish weather and how does it affect morale πŸ˜€πŸ˜ŠπŸ˜πŸ˜’

iReach Insights Press Release 
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58% of adults in Ireland like the weather here!

For 81%, the good weather makes them feel happy.

63% of adults in Ireland think that sometimes the weather affects their mood!

8% more females (57%) than males (49%) think the weather in Ireland is depressing.

74% of people think there is a connection between the weather and their mood/morale.

One in five (19%) of those affected by the weather, believe the good weather leads to a decrease in appetite.

Due to the Atlantic Ocean and the Gulf Stream, Ireland doesn’t suffer from the extremes of temperature – it’s never that cold and it’s definitely never that hot! The climate is mild throughout the year and changeable: The Emerald Isle’s weather is never predictable. The average number of "wet days" varies between 151 and 225 days per year depending on the region and the wettest months, in almost all areas are December and January. In a recent survey conducted by iReach Insights, 1000 adults were asked about their opinions Irish weather and whether this affects their mood.

Astonishingly, more than half (58%) of the adults surveyed said that they do like the Irish weather! The three top reasons for this were that the climate suits them (63%, 10% more males [68%] than females [58%]), it’s a habit as they’ve always lived in Ireland (51%) and because there are different weathers in the same day (25%). Of those who don’t like the weather (42%), their top reasons include; the difficulty to make any plans (60%), the weather is depressing (53%) or the weather changes too fast in one day (53%, 13% more females [59%] than males [46%]). Looks like women hate being surprised by the changing weather!

When asked “Does the weather affect your mood?” the respondents’ thoughts were as follows: 63% “Sometimes”, 24% “Yes” and 13% “No”. Additionally, our findings show 3 quarters (74%) of the Irish population think there is a connection between the weather and your mood, also revealing that 12% more females (80%) than males (68%) think there is a connection. These figures might make you wonder to what extent are these people affected by the good weather? Unsurprisingly, over three-quarters feel happy (81%), they want to go out more (69%) and they further want to be able to practice a physical activity more regularly (45%). Other interesting findings show of those affected by the good weather (74%) are that one in ten (10%) have decreased concentration in good weather and one in five (19%) have a decreased appetite.

With all the constant talk and complaining about the weather in this country, it’s surprising that 58% of people like the weather here in Ireland. There’s always a comment on the weather; in the summer, it’s too hot and in the Winter, it’s too cold!

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Wednesday, 5 July 2017

From TV channels to Netflix... πŸ“ΊπŸ’»

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30% think those who watch television on a tablet, laptop or PC should pay for a TV licence!
88% of adults in Ireland have a TV licence, with only 78% of adults aged 18-34 owning one.
87% of millennials (aged 18-34) in Ireland, think the current price of a TV Licence (€160 a year) is too expensive.
80% of millennials (aged 18-34) that do not have a TV licence claim it is because they would prefer not to spend money on it. 
48% of people in Ireland watch “On-demand TV” such as Netflix or Apple TV on their TV, this number increasing to 57% in millennials (aged 18-34).

Economic and technological advances are impacting the behavior of people in our society – people can access information quicker than ever before. These technological advances mean that “watching TV” has a different meaning than it had before. In the past, “watching TV” would generally be done at home and on a TV set, whereas nowadays you can watch TV anywhere and on any smart device at any time. In Ireland, every household with a TV set must have a TV licence for each year. In a recent survey conducted by iReach Insights, 1000 adults were asked about their behaviour and opinions regarding the TV licence and the use of their TV and laptop/PC. 

Unsurprisingly, 94% of adults have a TV in their household and interestingly, the younger age group [18-34 years] is less likely to have one with only 90% of them having a TV. 93% of adults in Ireland have/use laptop or PC. Half (51%) of adults watch online players (TV) on their laptop/PC – interestingly the younger age group [18-34 years] is more likely to do so with 57% of them watching online players. 

Of all those who have a TV in their household in Ireland, 88% of them have a TV licence, 10% don’t have a TV licence and 2% don’t know. The younger age group are less likely to have a TV licence with only 78% of those aged 18-34 years owning one! Of those 18-34 years who don’t have a TV licence, the reason is that they don’t want to spend their money on it (80%). In terms of the scope of what a TV licence covers, currently you only need a TV licence if you have a TV, yet 30% of adults in Ireland think those who watch television on a tablet, laptop or PC should also pay for a licence. This percentage drops dramatically to just 15% in the 18-34 age bracket. 87% of those aged 18-34 years think the current price of a TV Licence (€160 a year) is too expensive.

When asked “What do you watch on TV?” 92% claim to watch TV channels and this drops to 86% for those aged 18-34 watch TV channels. Half of adults (49% and 48% respectively) in Ireland watch online TV players (e.g. RTE player) and on-demand services (e.g. Netflix, Apple TV etc.) on TV. This number spikes when looking at millennials with 57% watching on demand service on TV. This is mirrored when looking at who watches on-demand services on your laptop/PC. 39% of adults in Ireland watch on-demand services on their laptop with this number increasing to 51% in this 18-34 age cohort. In terms of what people watch on their laptops/PCs, 53% watch online players, 39% watch on-demand services and 30% watch DVDs.

There is a new trend amongst the “millennials” (aged 18-34) when it comes to TV and online services - they are more likely to go online to watch TV and on-demand services and generally don’t want to spend money for online players (85%). This age cohort is less likely to own a TV and those who do own a TV are less likely to pay for a TV licence. When looking at the new trend amongst the younger cohort, it seems that owning a TV is becoming less important and online streaming is becoming more popular. Does this means that traditional broadcaster should shift their focus to online broadcasting?

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Tuesday, 4 July 2017

Check out our last survey results about cyberbullying and social media!

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20% of 16-18 year olds have been affected by cyberbullying!


23% more (43%) have witnessed cyberbullying!


9% more females (23%) than males (14%) have been affected by cyberbullying.

Witnessing cyberbullying has greater presence among the 16-years age group as 9% more 16-year-olds (47%) have witnessed cyberbullying than 17-year-olds (38%).

70% of the 16-18 age group rely on the internet to find out about college courses and CAO points. 

92% of young people (aged 16-18) use online resources for educational purposes.




Cyberbullying, although a relatively new phenomenon, is a definite downside that comes along with the technological advances that have been integrated into today’s society. A study, regarding cyberbullying and social media in general, involving 225 young people between the ages of 16-18 took place between the 25th of May and ran until the 13th of June. The participants were asked to complete an online survey and here is what we found:

43% of the 16-18 age demographic have witnessed cyberbullying and it is surprising to learn that 33% of 18-year-olds have been affected by cyberbullying, since cyberbullying is usually associated with a younger age demographic. Additionally, our findings revealing that 9% more females than males have been affected by cyberbullying suggest that females aged 16-18 are a vulnerable group when it comes to cyberbullying – 18-year-old females appear to be the most vulnerable with 43% having been affected by cyberbullying. Cyberbullying has a greater presence in towns (26%) than in cities (15%) and the countryside (19%) which suggests that smaller urban regions are more susceptible to the effects of cyberbullying.

These cyberbullying figures might make you wonder to what extent are these young people (16-18 years) interacting with social media? Astonishingly, 46% of the 16-18 age group claim that they are logged into their social media accounts throughout the day (morning – night) and surprisingly 10% more males (53%) than females (43%) claim to be logged in throughout the day. For females, the morning time is the most common time to log into social media (47%) which could mean that they do not like to leave their social media accounts unchecked for long periods of time!

Less surprisingly, Snapchat is the most popular social media app for the 16-18 age cohort for both males and females. Females (22%) tend to prefer Pinterest more so than males (6%) by 16%. Whereas males (91%) favour Facebook more so than females (85%) by 6%. Twitter is most popular amongst 16-18-year-olds residing in the countryside at 25% compared to 18% in the cities, furthermore when it comes to Whatsapp (a communication app) it is 10% more popular in the cities (51%) than in towns and the countryside (both 41%) – perhaps this is due to higher quality internet services in the cities.

Online websites prove popular among the 16-18 age group for educational purposes with 92% using them. Nevertheless, when comparing female usage with male usage of educational websites the findings exhibit that at age 18 100% of females use educational websites compared to 57% of males of the same age – a 43% difference! Since this is around Leaving Certificate age, it is surprising that more males are not using online educational resources. Additionally, when it comes to learning about college courses and CAO points the majority of 16-18-year-olds (70%) rely on the internet which means that it is important what is out there on the World Wide Web regarding college courses and CAO points in Ireland.

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Friday, 30 June 2017

Shop Online πŸ‘œ πŸ’³ πŸ“±

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81% of adults in Ireland shop online πŸ“±

69% of online shoppers in Ireland shop online due to time convenience ⏳

Unsurprisingly, more women shop online (85%) than men (77%).

67% of consumers shop online due to lower prices πŸ’°

More men shop online for technology (52%) compared to women (26%) πŸ“Ί

More women shop online for clothes (83%), compared to men (55%) πŸ‘—





Online shopping has surged in recent years as advancements in technology continue to develop. In our recent survey, we asked the habits of 1000 adults in Ireland regarding online shopping and their usage of the service. In November, we conducted a survey with the same questions and found there to be more shoppers using online services due to low prices in June (67%), compared to 56% in November. Less online shoppers now identify better selection of products to be reasons for shopping online (48%), compared to November (55%).


Internet usage is rising unceasingly, and online shopping is giving access to individuals on the go and at home, to explore and purchase a wide variety of items. Some stores are solely online with their products constrained to their sites and have proved to be a successful business model. Online shopping allows anyone to shop with an assortment of products without having to leave the comfort your couch! Regarding the users of online shopping 85% of females online shopping, and males fall behind with 77%. The differences between the age and usage of online shopping seem to have well over majority of younger adults using online shopping (86%), around four out of five (79%) of middle-aged adults and just three-fourths of older adults using the service (76%).

The shoppers’ preferences behind online shopping were identified, with the majority (69%) using the service for its convenience with 24-hour availability. With the next most commonly chosen motive being low prices (67%), and then better selection of products 48%, time saving 48%. When asked “Why are you reluctant to shop online?” the respondents’ basis was, 57% “I can’t see or try the products”. Older adults are more reluctant to online shop due to security regarding payment (41%), than young adults (33%), and middle-aged adults (29%). Although younger adult consumers are more reluctant to shop online due to difficulty returning products (49%).

Over three-quarters (81%) of adults shop online. Of the shoppers using the online services 70% are buying clothes, 59% tickets (plane, concert, etc.), 40% books, 38% technology. Since being asked in November, there has been a decrease in the number of online shoppers buying technology online, in June it has been 38%, compared to 54% back in November. Also, more online shoppers were buying beauty products in November (28%), compared to June (23%). Of older adult’s online shoppers 69% shop online for concert, plane, etc. tickets, compared to 57% young adults, and 58% middle-aged. More Men buy technology online (52%) than Women (26%); however, more Women buy clothes online (83%) than Men (55%).

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