Thursday, 19 April 2018

😎🌴69% are planning to go on holidays this year. Galway is the most popular destination for a staycation.🌞

iReach Insights Press Release
 
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  • Of those going on holiday, the majority (59%) are holidaying abroad, 18% are spending their holidays in Ireland and 23% are going on holidays in Ireland & abroad. 
  • Galway (32%) is the most popular summer holiday destination in Ireland this year. 2017 it was Kerry (36%).
  • Spain (32%) is the most popular summer destination abroad.
 
After a never-ending winter, this weekend hopefully will give Ireland a little taste of summer. The majority of people (61%) reveal that summer is their favourite season of the year. iReach Insights conducted a nationally representative survey and 1,000 adults were asked about their plans for summer, where they are going and how they organise their holidays.
 
This year, 69% of adults living in Ireland will go on summer holidays. From these, the majority is spending their (main) summer holidays abroad. 18% will stay in Ireland and 23% are lucky to do both.

Here are the TOP 5 summer destinations abroad: 1. Spain (32%), 2. Portugal (15%), 3. Italy (13%), 4. England (12%) and France (12%).
The TOP 5 destinations in Ireland changed a little bit compared to last year’s results. This year, Galway (32%) is on top, followed by Cork (29%), Kerry (24%), Dublin (21%) and Louth (19%). To compare, the TOP 5 from 2017: 1. Kerry (36%), 2. Galway (25%), 3. Cork (22%), 4. Mayo (22%) and 5. Wexford (20%).
 
What are the people who will holiday in Ireland going to do during their summer holidays? The majority (63%) will travel through Ireland; 46% will visit family & friends; 45% are going to see the beach; 33% will do some house and garden work, which they normally wouldn’t have time for.
Having a relaxed and carefree holiday is all about good planning and organisation. 27% book their flights abroad at least 6 months in advance, 38% of people book flights 3-5 months in advance; and 18% leave it to 1-2 months before their holidays and 9% leave to the very last minute (under month)!

The majority (82%) prefer to book their holidays online, while 14% like to book in a travel agency and only about 2% prefer to book over the phone.
While the minority (5%) state to spend their holidays alone, 44% will travel with their family, 35% with their partner and only 16% with friends.

 
Holidays can be expensive, especially in the peak summer months. 18% spend less than €500, 36% of people will spend somewhere between €500-€1000, 38% will spend about €1000-€2000 and 14% spend over €2000.
 
When asked “What do you enjoy about summer holidays?” the majority (78%) of people enjoy just relaxing. Other popular choices include eating out (57%), 53% enjoy the break from work and 43% enjoy going to the beach.
It seems that most people in Ireland are well prepared for their summer holidays and hopefully there will be some sunny weather in store for us this weekend!
 
For more information on these research findings please feel free to call iReach on 01-2143740 or email to info@ireachconversations.com

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Tuesday, 17 April 2018

πŸ’₯56% of adults in Ireland think that music festivals encourage alcohol and drug abuse.🎡🎷🍻

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  • 37% of adults in Ireland like going to festivals.
  • Higher than the average, 51% of 18-34-year olds like going to festivals.
  • 23% of those aged 18-34 will go to a festival this year.
  • 43% of adults in Ireland think that music festivals are well organised.
  • 56% of adults in Ireland think that music festivals encourage alcohol and drug abuse.

There is a huge choice out there for people who are looking to go to festivals in their spare time. iReach Insights conducted a nationally representative survey and 1,000 adults were asked about festivals in Ireland and which festivals they are going to go to this year.          
37% of adults in Ireland like going to festivals. This varies with age, as the younger age cohort (18-34 years) like going to festivals a lot more than the average with half (51%) of them stating they like festivals.
The top 3 types of festival people like going to are; 1. Music Festivals (83%), 2. Food & Drink Festivals (48%) and 3. Art & Craft Festivals (24%).
19% of Irish adults will go to a festival this year. 23% of those aged 18-34 will go to one.
The most popular music festivals in Ireland are 1. Electric Picnic, 2. Longitude and 3. The Cork Jazz Festival. 70% of people think that music festivals in Ireland are overpriced. The average spend on a ticket for a festival in Ireland is €99.50.
Although 43% of adults in Ireland think that music festivals are well organised and policed, 56% of adults in Ireland think that music festivals encourage alcohol and drug abuse.


For more information on these research findings please feel free to call iReach on 01-2143740 or email to info@ireachconversations.com

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Tuesday, 10 April 2018

Dream Job: More females than males did not pursue their dream career due to lack of self-esteem πŸ‘”πŸ’ΌπŸ—️

πŸŒŸπŸ’«More females than males did not pursue their dream career due to lack of self-esteem πŸ‘”πŸ’ΌπŸ—️

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  • One in four (26%) working adults in Ireland is pursuing a career that they would describe as their dream job.
  • Top 3 reasons that prevent people from pursuing their dream career is 1. Financial constraints, 2. Economic Considerations and 3. Lack of Skills.
  • 77% of adults in Ireland are happy in their current job.
  • 56% of those currently working in their dream job comes at a cost.
  • 42% of adults in Ireland think you can only achieve great professional success in life only if you do what you love.

Pursing your dream job as a career is often not an option for people, due to several reasons such as financial constraints, job salary and lack of skills. Although only 26% are doing their dream job, 77% are still happy in their job that they currently are in. iReach Insights conducted nationally representative survey and 1,000 adults were asked about happiness in their current job, whether they are currently pursuing a career in their dream job and reasons as to why they aren’t.
74% of adults in Ireland that are working at present aren’t currently working in their “dream job”. 60% of these people would have the courage to leave their current position if they had the opportunity to do it all over. The Top 5 reasons why people didn’t pursue their dream career are; 1. Financial Constraints (49%) 2. Prospective Job Salary (45%) 3. Lack of Skills (41%) 4. Lack of Self Esteem (40%) and 5. Bad Grades (26%). Interestingly, a significant amount of more females (49%) than males (31%) didn’t pursue their dream career due to lack of self-esteem. 54% never fought to get their dream job [Again more females (59%) than males (50%) didn’t fight for it].

Of these (26%) that are lucky enough to be doing what they love, unsurprisingly 94% of them say that it brought them happiness and on the job satisfaction they had hoped for. 90% of those working in their dream job would advise other people who haven’t got the chance yet to pursue their dream career and to never give up because it is worth it. 56% of those in a dream job think that the luxury of having their dream job comes at a certain cost. There are still some sacrifices one must make to be working in their dream job. There is less times for socialising (47%), Less family quality time (45%) and more working hours (43%).

What are the 3 most important qualities to land your dream job? According to the 1,000 adults in Ireland surveyed it is 1. Hardworking (63%), 2. Confidence (57%) and 3. Intelligence (35%). Some say if you love what you do you’ll never work a day in your life and 61% of people surveyed agree with this. 42% of adults in Ireland think you can only achieve great professional success in life only if you do what you love. 52% believe you can achieve anything if you truly believe in yourself.

Do adults in Ireland think Irish Primary and Secondary Schools should do more to establish students’ talents and interests at an early stage, so children can choose their dream career path well in advance and not end up later in life doing jobs they dislike? 25% think primary schools should do more, 20% think secondary schools should and 32% think both Irish Primary and Secondary schools should do more.                                                                      


For more information on these research findings please feel free to call iReach on 01-2143740 or email to info@ireachconversations.com

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Wednesday, 28 March 2018

Facebook Users & Privacy Settings

πŸ’₯Survey reveals that 55% of Facebook Users in Ireland think there should be more restrictions and policies put in place on social media platforms. πŸ‘ŽπŸ“’πŸ”’

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  • 66% of adults in Ireland are Facebook Users. 
  • 13% of Facebook Users in Ireland have their privacy settings on “Public”. 
  • 55% of Facebook Users in Ireland think there should be more restrictions and policies put in place on social media platforms. 
  • 63% of Facebook Users think that the responsibility for content posted on social media platforms lies with the individuals who post it. 

The Cambridge Analytica and Facebook controversy has had an enormous negative impact on Facebook and has contributed to the losing €48.65 billion in market value. iReach Insights recently conducted a nationally representative survey of 1,000 adults to investigate privacy settings of Ireland’s Facebook users and who they think the responsibility lies with when it comes to posting online. With 66% of people in Ireland signed up to Facebook, it is an extremely powerful tool and huge bank of data. Although social media platforms are free to join and use, they have data and information and have the power to use personal information and analyse user’s social interactions to target their users with personalised ads.
 
80% of Facebook Users in Ireland think that people in Ireland are not fully aware of the extent of damage that posting online can have. 55% of Facebook Users in Ireland think there should be more restrictions and policies put in place on social media platforms. Again, more females (61%) than males (48%) are concerned about this issue. 1 in 4 (24%) are unsure of what policies are in place now. Privacy settings on Facebook are becoming easier to manages nowadays so people can control exactly who can have access to what on Facebook. On Facebook you can alter privacy settings depending on what you are posting / sharing online e.g. you can select share specific App data with “Only Me” but share some photos with “Only Friends” and some photo as “Public”.
 
16% of Facebook Users in Ireland have their settings set to completely private, 66% have them set to private, 13% have them set to public and 5% don’t know. More female Facebook Users than male Facebook users are concerned about their privacy setting being private. 89% of female Facebook Users have their settings on completely private or private, compared with 72% of male Facebook Users.
 
When it comes to the content of what is posted on these social media platforms, who does the responsibility lie with? Although 63% of Facebook Users think that the responsibility lies with the individuals who post on the social media platform, 61% also think that is the social media platforms responsibility for the content that is posted.


For more information on these research findings please feel free to call iReach on 01-2143740 or email to info@ireachconversations.com

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Tuesday, 27 March 2018

Happy Easter! 🌼

πŸ‡ 72% of adults in Ireland are planning to celebrate Easter this year, up from 67% celebrating it last year. 🐣🍭

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  • Top activities to do over Easter are 1. Spend time with family,
    2. Eat chocolate Easter Eggs & 3. Eat an Easter Feast / dinner. 
  • The average spend per person in Ireland on Easter Eggs is €19. 
  • 10% would be open to buying Easter Eggs for their pets. 
  • 19% gave up something for Lent, with 70% sticking to it.

Easter is coming early for us this year and we all have a long weekend to look forward. A nationally representative survey of 1,000 adults was conducted by iReach last week and looked into people’s celebrations and plans for Easter. 72% of adults in Ireland are planning to celebrate Easter this year, up from 67% celebrating it last year.

Top activities to do over Easter are 1. Spend time with family (62%), 2. Eat chocolate Easter Eggs (53%) and 3. Eat an Easter Feast / dinner (39%). Lucky for some, 1 in 9 adults (11%) are going on holidays and 1 in 20 adults (5%) will go away for a hotel break.

The average people are going to spend on Easter eggs this year is €19, up from the average of €17 being spent per person last year.  Just over one third (35%) of people won’t buy themselves Easter eggs or receive any this year! 54% plan on buying/ receiving between one and three Easter Eggs. A small percentage of 3% plan on receiving/buying 10 or more chocolate Easter eggs.

Some supermarkets are offering a range of different flavoured Easter eggs which steer away from the more traditional plain – milk, dark or white chocolate eggs. 25% said they would try a strawberry and prosecco flavoured chocolate Easter egg, 16% would try a gin and tonic flavoured Easter egg and 10% of adults in Ireland would by Easter Eggs for their pets. Interestingly a lot more females (10%) than males (4%) would try a Vegan Easter Egg.

The exact same number of people (19%) who gave up something for Lent last year, did again this year and again this year more females (23%) than males (15%) gave up something.  Those who gave up have good will power as 70% were able to stick to it this year.
 
For more information on these research findings please feel free to call iReach on 01-2143740 or email to info@ireachconversations.com


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Tuesday, 20 March 2018

69% think that Ireland needs to be better prepared for storms! πŸŒ‚⛅⛄

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  • 90% of people living in Ireland agree that the red weather alert was justified during Storm Emma
  • 74% couldn’t reach work because of the weather conditions.
  • The majority (73%) think Ireland dealt with this exceptional weather in the most responsible way.
  • 82% followed the advice to stay indoors during storm Emma.
  •  69% also think that Ireland needs to be better prepared for blizzards and snow storms.



Everyone in Ireland was just getting over snowy storm Emma and the snow graced us with its presence again this St. Patrick’s Weekend. Unfortunately, some events such as Ireland's Rugby Homecoming in the Aviva and St Patrick's Day Festivals had to be cancelled due to the weather conditions. iReach Insights conducted a nationally representative survey and 1,000 adults were asked about their opinion about the Beast from the East and whether or not Ireland is able to deal with extreme weather conditions.

90% of adults in Ireland think that the red weather alert was justified during the snow blizzard two weeks ago. Furthermore, 82% followed the advice to stay indoors [especially between Thursday (01.03.18) 4pm and Friday (02.03.18) 5pm]. Interestingly, more women (86%) than men (77%) followed this advice. Also, 22% of men, but only 12% of women state that they drove during the storm.

The bad weather affected the jobs from three out of four people (77%). The Friday was the day which affected most jobs (97%), followed by Thursday (91%), Wednesday (51%) and Saturday (17%).
Of the people whose jobs were affected, 74% couldn’t reach work because of the weather conditions. In more detail: over the half (54%) couldn’t go into work and couldn’t work from home either. One quarter (27%) worked at home, and 14% couldn’t reach their work, even though they had to work. Some people used the chance of a few days off, like the 6% who couldn’t go to work and although it was possible to work from home but choose not to. Only 6% still worked from the office and 1% just called in sick.
The majority (62%) think that everyone should have had work off during these days of severe snow.

Fortunately, only 12% state that the weather caused any damage to them or their belongings or had any financial implications. Here are the TOP 5 damages caused by Emma: 1. Property and Garden (41%), 2. Loss of earnings (26%), 3. No food (24%), 4. Power cut (16%) and 5. Car (15%).
42% state they had damage costs between €100 to €500, 34% up to €100 and luckily only 7% over €500.

The majority (73%) of people living in Ireland think that Ireland dealt with this exceptional weather in the most responsible way and even more (82%) think Ireland’s emergency response team reacted well to storm Emma. Nonetheless, 69% state that Ireland needs to be better prepared for blizzards and snow storms. Especially, over the half (57%) think that supermarkets should have been better prepared in terms of having enough stock.
Above all, 78% believe that due to global climate changes, adverse weather conditions will become more likely in the future.

For more information on these research findings please feel free to call iReach on 01-2143740 or email to info@ireachconversations.com


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Thursday, 15 March 2018

Brexit: Only a third (37%) of Irish People think the EU will become weaker after Brexit! πŸ’ͺ

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  • 40% think that the Irish government is not doing enough to protect Ireland from the potential future impact of Brexit.
  • 59% think that the ROI will have a competitive advantage in luring more multinational giants from UK.
  • 37% think that the EU will become weaker without the UK as a member.
  • Also, 38% think the UK is strong enough to remain economically competitive and successful without the rest of Europe.
  • Only 20% of people in Ireland agree with Theresa May’s plan for an "immediate break with the EU after Brexit”.
  • The TOP 3 biggest problems the EU should solve in the years ahead are: 1. Refugee Crisis (67%), 2. Poverty (55%) and 3. Unemployment (47%).
Brexit is coming closer and still a lot of questions remain unanswered. People are insecure not only about their own future but also the economic future of Ireland. iReach Insights conducted a nationally representative survey and 1,000 adults were asked about their opinion about the Brexit, it’s potential impact and what Irish people would do, if they had a say in the referendum.

35% of adults in Ireland think there will be a significant downturn in the Irish economy after Brexit. Interestingly, more men (40%) than women (30%) share this opinion. In total, another 35% think it is too early to say at this stage.

Furthermore, 37% of people in Ireland think that the EU will become weaker without the United Kingdom as a member.

Besides the Brexit topic, the TOP 3 biggest problems the EU should solve in the years ahead are: 1. Refugee Crisis (67%), 2. Poverty (55%) and 3. Unemployment (47%).
Surprisingly, although Ireland is probably the country most affected by Brexit, the majority (58%) of people living in Ireland think the ROI shouldn’t have had the opportunity to vote in the Brexit referendum. 25% state yes and 17% are unsure about it.
Above all, 37% hope that a united Ireland is one of the positives of the Brexit [37% neither agree/disagree; 26% disagree]. If that wouldn’t be a wonderful result out of all this chaos.

38% think that the UK is strong enough to remain economically competitive and successful without the rest of Europe. Nonetheless, 3 out of 4 (75%) believe if a referendum were to be held in the UK again about Britain leaving the EU, they would vote to stay this time. Only 13% think they would vote to leave again.
When it comes to Britain’s Exit, almost the half (48%) of people in Ireland do not agree with Theresa May’s plan for an "immediate break with the EU after Brexit” [= the plan to diverge from EU regulation immediately after Brexit]. Although one in five (20%) does agree with this plan.
48% of adults in Ireland think that the Brexit will have more negative than positive or equivalent negative and positive impact on the economy in the ROI. In addition, a third (34%) think the Brexit won’t result in creating more jobs for the ROI. Most importantly, 40% state that they do not feel that the Irish government is doing enough to protect Ireland from the potential future impact of the Brexit. Almost the same amount of people (39%) are unsure and only 21% feel the Irish government is doing enough.


Brexit and it’s impact on Ireland and the EU will probably remain in a state of uncertainty for the near future, so Ireland should try to make the best out of this situation and focus on positive possibilities. On the positive side of things, the majority (59%) think that the ROI will have a competitive advantage in luring more multinational giants from UK because of it’s low tax rates and well-educated, English speaking workforce.
For more information on these research findings please feel free to call iReach on 01-2143740 or email to info@ireachconversations.com

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