Wednesday, 5 July 2017

From TV channels to Netflix... πŸ“ΊπŸ’»

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30% think those who watch television on a tablet, laptop or PC should pay for a TV licence!
88% of adults in Ireland have a TV licence, with only 78% of adults aged 18-34 owning one.
87% of millennials (aged 18-34) in Ireland, think the current price of a TV Licence (€160 a year) is too expensive.
80% of millennials (aged 18-34) that do not have a TV licence claim it is because they would prefer not to spend money on it. 
48% of people in Ireland watch “On-demand TV” such as Netflix or Apple TV on their TV, this number increasing to 57% in millennials (aged 18-34).

Economic and technological advances are impacting the behavior of people in our society – people can access information quicker than ever before. These technological advances mean that “watching TV” has a different meaning than it had before. In the past, “watching TV” would generally be done at home and on a TV set, whereas nowadays you can watch TV anywhere and on any smart device at any time. In Ireland, every household with a TV set must have a TV licence for each year. In a recent survey conducted by iReach Insights, 1000 adults were asked about their behaviour and opinions regarding the TV licence and the use of their TV and laptop/PC. 

Unsurprisingly, 94% of adults have a TV in their household and interestingly, the younger age group [18-34 years] is less likely to have one with only 90% of them having a TV. 93% of adults in Ireland have/use laptop or PC. Half (51%) of adults watch online players (TV) on their laptop/PC – interestingly the younger age group [18-34 years] is more likely to do so with 57% of them watching online players. 

Of all those who have a TV in their household in Ireland, 88% of them have a TV licence, 10% don’t have a TV licence and 2% don’t know. The younger age group are less likely to have a TV licence with only 78% of those aged 18-34 years owning one! Of those 18-34 years who don’t have a TV licence, the reason is that they don’t want to spend their money on it (80%). In terms of the scope of what a TV licence covers, currently you only need a TV licence if you have a TV, yet 30% of adults in Ireland think those who watch television on a tablet, laptop or PC should also pay for a licence. This percentage drops dramatically to just 15% in the 18-34 age bracket. 87% of those aged 18-34 years think the current price of a TV Licence (€160 a year) is too expensive.

When asked “What do you watch on TV?” 92% claim to watch TV channels and this drops to 86% for those aged 18-34 watch TV channels. Half of adults (49% and 48% respectively) in Ireland watch online TV players (e.g. RTE player) and on-demand services (e.g. Netflix, Apple TV etc.) on TV. This number spikes when looking at millennials with 57% watching on demand service on TV. This is mirrored when looking at who watches on-demand services on your laptop/PC. 39% of adults in Ireland watch on-demand services on their laptop with this number increasing to 51% in this 18-34 age cohort. In terms of what people watch on their laptops/PCs, 53% watch online players, 39% watch on-demand services and 30% watch DVDs.

There is a new trend amongst the “millennials” (aged 18-34) when it comes to TV and online services - they are more likely to go online to watch TV and on-demand services and generally don’t want to spend money for online players (85%). This age cohort is less likely to own a TV and those who do own a TV are less likely to pay for a TV licence. When looking at the new trend amongst the younger cohort, it seems that owning a TV is becoming less important and online streaming is becoming more popular. Does this means that traditional broadcaster should shift their focus to online broadcasting?

What about you? Share and comment!

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Tuesday, 4 July 2017

Check out our last survey results about cyberbullying and social media!

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20% of 16-18 year olds have been affected by cyberbullying!


23% more (43%) have witnessed cyberbullying!


9% more females (23%) than males (14%) have been affected by cyberbullying.

Witnessing cyberbullying has greater presence among the 16-years age group as 9% more 16-year-olds (47%) have witnessed cyberbullying than 17-year-olds (38%).

70% of the 16-18 age group rely on the internet to find out about college courses and CAO points. 

92% of young people (aged 16-18) use online resources for educational purposes.




Cyberbullying, although a relatively new phenomenon, is a definite downside that comes along with the technological advances that have been integrated into today’s society. A study, regarding cyberbullying and social media in general, involving 225 young people between the ages of 16-18 took place between the 25th of May and ran until the 13th of June. The participants were asked to complete an online survey and here is what we found:

43% of the 16-18 age demographic have witnessed cyberbullying and it is surprising to learn that 33% of 18-year-olds have been affected by cyberbullying, since cyberbullying is usually associated with a younger age demographic. Additionally, our findings revealing that 9% more females than males have been affected by cyberbullying suggest that females aged 16-18 are a vulnerable group when it comes to cyberbullying – 18-year-old females appear to be the most vulnerable with 43% having been affected by cyberbullying. Cyberbullying has a greater presence in towns (26%) than in cities (15%) and the countryside (19%) which suggests that smaller urban regions are more susceptible to the effects of cyberbullying.

These cyberbullying figures might make you wonder to what extent are these young people (16-18 years) interacting with social media? Astonishingly, 46% of the 16-18 age group claim that they are logged into their social media accounts throughout the day (morning – night) and surprisingly 10% more males (53%) than females (43%) claim to be logged in throughout the day. For females, the morning time is the most common time to log into social media (47%) which could mean that they do not like to leave their social media accounts unchecked for long periods of time!

Less surprisingly, Snapchat is the most popular social media app for the 16-18 age cohort for both males and females. Females (22%) tend to prefer Pinterest more so than males (6%) by 16%. Whereas males (91%) favour Facebook more so than females (85%) by 6%. Twitter is most popular amongst 16-18-year-olds residing in the countryside at 25% compared to 18% in the cities, furthermore when it comes to Whatsapp (a communication app) it is 10% more popular in the cities (51%) than in towns and the countryside (both 41%) – perhaps this is due to higher quality internet services in the cities.

Online websites prove popular among the 16-18 age group for educational purposes with 92% using them. Nevertheless, when comparing female usage with male usage of educational websites the findings exhibit that at age 18 100% of females use educational websites compared to 57% of males of the same age – a 43% difference! Since this is around Leaving Certificate age, it is surprising that more males are not using online educational resources. Additionally, when it comes to learning about college courses and CAO points the majority of 16-18-year-olds (70%) rely on the internet which means that it is important what is out there on the World Wide Web regarding college courses and CAO points in Ireland.

What about your favorite social media? Share & Comment!

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Friday, 30 June 2017

Shop Online πŸ‘œ πŸ’³ πŸ“±

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81% of adults in Ireland shop online πŸ“±

69% of online shoppers in Ireland shop online due to time convenience ⏳

Unsurprisingly, more women shop online (85%) than men (77%).

67% of consumers shop online due to lower prices πŸ’°

More men shop online for technology (52%) compared to women (26%) πŸ“Ί

More women shop online for clothes (83%), compared to men (55%) πŸ‘—





Online shopping has surged in recent years as advancements in technology continue to develop. In our recent survey, we asked the habits of 1000 adults in Ireland regarding online shopping and their usage of the service. In November, we conducted a survey with the same questions and found there to be more shoppers using online services due to low prices in June (67%), compared to 56% in November. Less online shoppers now identify better selection of products to be reasons for shopping online (48%), compared to November (55%).


Internet usage is rising unceasingly, and online shopping is giving access to individuals on the go and at home, to explore and purchase a wide variety of items. Some stores are solely online with their products constrained to their sites and have proved to be a successful business model. Online shopping allows anyone to shop with an assortment of products without having to leave the comfort your couch! Regarding the users of online shopping 85% of females online shopping, and males fall behind with 77%. The differences between the age and usage of online shopping seem to have well over majority of younger adults using online shopping (86%), around four out of five (79%) of middle-aged adults and just three-fourths of older adults using the service (76%).

The shoppers’ preferences behind online shopping were identified, with the majority (69%) using the service for its convenience with 24-hour availability. With the next most commonly chosen motive being low prices (67%), and then better selection of products 48%, time saving 48%. When asked “Why are you reluctant to shop online?” the respondents’ basis was, 57% “I can’t see or try the products”. Older adults are more reluctant to online shop due to security regarding payment (41%), than young adults (33%), and middle-aged adults (29%). Although younger adult consumers are more reluctant to shop online due to difficulty returning products (49%).

Over three-quarters (81%) of adults shop online. Of the shoppers using the online services 70% are buying clothes, 59% tickets (plane, concert, etc.), 40% books, 38% technology. Since being asked in November, there has been a decrease in the number of online shoppers buying technology online, in June it has been 38%, compared to 54% back in November. Also, more online shoppers were buying beauty products in November (28%), compared to June (23%). Of older adult’s online shoppers 69% shop online for concert, plane, etc. tickets, compared to 57% young adults, and 58% middle-aged. More Men buy technology online (52%) than Women (26%); however, more Women buy clothes online (83%) than Men (55%).

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Wednesday, 28 June 2017

Illegal downloads - Part 2 ⛔

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35% adults in Ireland have downloaded something from the internet illegally!


Males (43%) are more likely to download anything from the internet “illegally” than females (28%).


Two in three (68%) download music illegally. 


20% of adults download online content for free once a week or more.

A large amount of songs, films, tv shows and other files are downloaded illegally from the Web, thus depriving artists, composers, filmmakers, producers and many others of an income that belongs to them. Nowadays, downloading a movie, watching a series or listening to music online have become common practices, and in some ways, it is illegal. Due to widespread internet access, this has made it very easy for people to download content and stream content online. Many reasons for people doing this are; saving money, saving time and the pure convenience... In a recent survey conducted by iReach Insights, 1000 adults were asked all about their behavior and their opinions regarding illegal downloads. Unsurprisingly, 35% of adults have already downloaded something from the internet illegally.

When we asked if they have downloaded something from the internet illegally before, one in three (35%) answered “yes”, with males (43%) downloading more than females (28%). 47% have never downloaded anything from the internet “illegally” and 18% are unsure. For the most part (68%) download music. 67% download movies, 52% download TV shows – in this way males (59%) are more likely to do so than females (43%). 23% download application software – unsurprisingly this is more common in males (27%) than in females (17%). 20% download books, 14% download games and 11% download system software. 

How frequently do people in Ireland download illegally? Of those who do download online content for free; 20% of people download illegally at least once a week, 14% download illegally at least once a month, 38% download at least once a year and 28% download less often. 

When asked do you stream content online? Half (48%) answered “yes” – once again it is more common in males (55%) than in females (41%) and in younger people (61%) than in older people (24%). 44% don’t stream content online and 8% are unsure. 62% of adults in Ireland stream content online at least once a week, 26% do so monthly and 12% yearly.

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Wednesday, 21 June 2017

Illegal downloads - Part 1 ⛔

                 



  • One in five downloads music illegally from the internet!
  • 26% of people in Ireland don’t download music for free as they prefer physical copies of music/movies.
  • 52% of people in Ireland don’t know the penalties and consequences for illegal downloading.
  • 44% think that more serious consequences would stop them from downloading illegally from the internet.
Nowadays, internet users are subject to sanctions by some internet providers as some internet providers in Ireland try to establish rules to stop illegal downloading. In particular, UPC has the authority to block users who illegally download music or other files from the internet, but does not rigorously enforce this sanction. Regarding Eircom, the most popular internet provider in Ireland, it has already established this rule and various sites blocked. With Eircom, they state that if you download illegally three times then your contract is terminated. In a recent survey conducted by iReach Insights, 1000 adults were asked all about their behaviour and their opinions regarding illegal downloads. Unsurprisingly, 22% of adults in Ireland download music illegally for free.

Half of adults in Ireland (47%) buy music in store – interestingly females (52%) are more likely to buy so than males (40%). Also, buying music in store is more common in people of 55+ years (60%) than in those of 18-34 years (35%). 40% buy it online, 21% subscribe to paid streaming services and 22% download it illegally for free. This proportion decreases with age. In fact, people of 18-34 years (31%) download more than those of 55+ years (9%).

Among people who don’t download music for free, 35% of don’t because they know it’s illegal. 26% prefer physical copies of music/movies, 25% are worried about downloading a virus and 21% think that is unethical.

In general, one in three (35%) have downloaded something illegally for the internet. Half of people in Ireland (52%) don’t know the penalties and consequences for illegal downloading [Male; 47%, Female; 57%]. 27% know them and 21% are unsure. Of those who have downloaded something illegally from the internet, 44% state that if there were more serious consequences for illegal downloading that this would stop them from doing it. 28% answered “no”, with males (36%) taking more risk than females (17%) and 28% don’t know.

57% think that is the responsibility of internet providers to try and prevent illegal downloading – curiously females (63%) are more likely to think so than males (51%). 36% think that it is the IT security organisations responsibility, 24% think it’s the government’s responsibility and 20% think the responsibility lies with the police. 49% of people think the internet and online illegal downloading isn’t policed well in Ireland. 8% think it’s well policed and 43% are unsure.

What about your opinion? Share and Comment!

Monday, 19 June 2017

About Job - Part 2 πŸ’ΌπŸ“„

  • 70% of adults in Ireland think changing jobs too often looks bad on a CV!
  • Women are more likely than men to leave a job before having signed a new contract!
  • Almost half of adults think up to 5 years is the appropriate time staying with the same company. 
  • When looking for a new job, 65% search online!
  • Almost half of men use LinkedIn daily, when looking for a new job.

Changing jobs can be a tough decision to make, but staying in a job when you’re unhappy can be its own kind of torture. In a recent survey conducted by iReach Insights, 1000 adults in Ireland were asked about changing jobs and searching for a new one. One in five (18%) who work full-time or part-time have changed their job in the past year. 

When is the right time to change job? In terms of the appropriate length of time to stay with the same company, 5% think a year or less, 41% think 1-5 years, 16% think anywhere between 6-10 years and 38% think over 10 years. This result is also justified by the fact that 70% of adults think changing jobs too often looks bad on CV. Delving deeper into reasons why it looks bad on the CV; 62% think potential employers could think you’d leave the company you applied to quickly, 50% believe potential employers could think that you don’t know what you want and 30% believe potential employers could think that you’re not a good worker. As everything in life, there is always two sides to every argument. For those who think it doesn't look bad on the CV, the reasons are; 66% believe employers could think that you want to get more experience, 30% believe potential employers could think you are interested in different industries and 28% believe potential employers might think that you are open minded because you are young. 

Have you ever quit a job before signing new contract? 64% of people in Ireland state they have never done this, 16% have and 20% can’t remember. Additionally, of those that said “yes” 14% are men and 19% are women, showing that women in Ireland are more likely to leave a job before having signed a new contract.

Now the question is, where do people in Ireland usually look for a new job? 65% search on jobs websites, 30% ask colleagues and family members if they know about a job vacancy, 27% approach recruitment agencies and 15% use LinkedIn. The study also showed that 30% [Male; 46%, Female; 14%] use LinkedIn daily, 22% weekly and 48% monthly or less.

Share and Comment with your point of view! πŸ’ΌπŸ‘”

Monday, 12 June 2017

About Job - Part 1 πŸ’ΌπŸ‘”


  • 63% of workers in Ireland think they deserve a pay rise! 
  • One in 5 employees in Ireland have changed their job in the past year!
  • Women (74%) are happier with their current job than men (61%).
It is well known that following our professional aspirations can have many positive knock-on effects in various aspects of our lives. Nowadays, choosing a job has become a decision that is more complex, and people are not choosing jobs solely based on the highest paid salary. It is increasingly related to different aspects than it was in the past e.g. workplace environment and social life. In our new survey, we asked 1000 adults in Ireland about their views on changing jobs and what encourages people to consider leaving a job. More than half (53%) have a full-time job, 19% work part-time and 29% are neither part-time nor full-time employees. Of those who are working, one in 5 (18%) has changed their job in the past year! 

Different issues can influence your decision to stay or leave a company and interestingly, in our new study, it emerged that work environment and feelings weigh in on considering the choice to move on. In fact, when asked “How happy are you with your current job?” 67% are happy, 19% neither happy or unhappy and 14% unhappy. Delving deeper into those that are happy, 74% are women and 61% are men.

“Money is money” and being happy in work is one thing but what do people in Ireland think they deserve financially? 63% of workers in Ireland think they deserve a pay rise, 27% a bonus and 24% a promotion to a higher position. However, 75% haven’t received any promotion, pay-rise or bonus in the last 6 months. Now the question is, what are the reasons that people in Ireland are seriously considering quitting a job? 81% [Male; 76%, Female; 86%] indicate high stress levels, 73% [Male; 69%, Female; 77%] negative work colleagues, 59% when personal values differ from company values, 56% when the job isn’t a challenge anymore and 19% [Male; 28%, Female; 11%] would seriously consider quitting a job due to a lack of social scene with co-workers.

The idea that “life is too short to spend at a job that you don’t like” pushes people in Ireland to consider carefully many different factors when choosing a job. Factors that people in Ireland consider to be the top 5 most important factors when deciding to accept a job offer are: a good salary (89%), location of workplace (67%), opportunity for advancement (54%), positive job atmosphere (52%) and the job role specifics (49%).

Share and Comment with your point of view! πŸ’ΌπŸ‘”