Happy Easter! 🌼

🐇 72% of adults in Ireland are planning to celebrate Easter this year, up from 67% celebrating it last year. 🐣🍭

iReach Insights Press Release

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• Top activities to do over Easter are 1. Spend time with family,
  2. Eat chocolate Easter Eggs & 3. Eat an Easter Feast / dinner. 
  
• The average spend per person in Ireland on Easter Eggs is €19. 
  
• 10% would be open to buying Easter Eggs for their pets. 
  
• 19% gave up something for Lent, with 70% sticking to it.

Easter is coming early for us this year and we all have a long weekend to look forward. A nationally representative survey of 1,000 adults was conducted by iReach last week and looked into people’s celebrations and plans for Easter. 72% of adults in Ireland are planning to celebrate Easter this year, up from 67% celebrating it last year.

Top activities to do over Easter are 1. Spend time with family (62%), 2. Eat chocolate Easter Eggs (53%) and 3. Eat an Easter Feast / dinner (39%). Lucky for some, 1 in 9 adults (11%) are going on holidays and 1 in 20 adults (5%) will go away for a hotel break.

The average people are going to spend on Easter eggs this year is €19, up from the average of €17 being spent per person last year.  Just over one third (35%) of people won’t buy themselves Easter eggs or receive any this year! 54% plan on buying/ receiving between one and three Easter Eggs. A small percentage of 3% plan on receiving/buying 10 or more chocolate Easter eggs.

Some supermarkets are offering a range of different flavoured Easter eggs which steer away from the more traditional plain – milk, dark or white chocolate eggs. 25% said they would try a strawberry and prosecco flavoured chocolate Easter egg, 16% would try a gin and tonic flavoured Easter egg and 10% of adults in Ireland would by Easter Eggs for their pets. Interestingly a lot more females (10%) than males (4%) would try a Vegan Easter Egg.

The exact same number of people (19%) who gave up something for Lent last year, did again this year and again this year more females (23%) than males (15%) gave up something.  Those who gave up have good will power as 70% were able to stick to it this year.

 

For more information on these research findings please feel free to call iReach on 01-2143740 or email to info@ireachconversations.com

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