Consumer Experience and Research: April 2018

Thursday 19 April 2018

😎🌴69% are planning to go on holidays this year. Galway is the most popular destination for a staycation.🌞

iReach Insights Press Release

Of those going on holiday, the majority (59%) are holidaying abroad, 18% are spending their holidays in Ireland and 23% are going on holidays in Ireland & abroad.
Galway (32%) is the most popular summer holiday destination in Ireland this year. 2017 it was Kerry (36%).
Spain (32%) is the most popular summer destination abroad.

After a never-ending winter, this weekend hopefully will give Ireland a little taste of summer. The majority of people (61%) reveal that summer is their favourite season of the year. iReach Insights conducted a nationally representative survey and 1,000 adults were asked about their plans for summer, where they are going and how they organise their holidays.

This year, 69% of adults living in Ireland will go on summer holidays. From these, the majority is spending their (main) summer holidays abroad. 18% will stay in Ireland and 23% are lucky to do both.

Here are the TOP 5 summer destinations abroad: 1. Spain (32%), 2. Portugal (15%), 3. Italy (13%), 4. England (12%) and France (12%).
The TOP 5 destinations in Ireland changed a little bit compared to last year’s results. This year, Galway (32%) is on top, followed by Cork (29%), Kerry (24%), Dublin (21%) and Louth (19%). To compare, the TOP 5 from 2017: 1. Kerry (36%), 2. Galway (25%), 3. Cork (22%), 4. Mayo (22%) and 5. Wexford (20%).

What are the people who will holiday in Ireland going to do during their summer holidays? The majority (63%) will travel through Ireland; 46% will visit family & friends; 45% are going to see the beach; 33% will do some house and garden work, which they normally wouldn’t have time for.

Having a relaxed and carefree holiday is all about good planning and organisation. 27% book their flights abroad at least 6 months in advance, 38% of people book flights 3-5 months in advance; and 18% leave it to 1-2 months before their holidays and 9% leave to the very last minute (under month)!

The majority (82%) prefer to book their holidays online, while 14% like to book in a travel agency and only about 2% prefer to book over the phone.
While the minority (5%) state to spend their holidays alone, 44% will travel with their family, 35% with their partner and only 16% with friends.

Holidays can be expensive, especially in the peak summer months. 18% spend less than €500, 36% of people will spend somewhere between €500-€1000, 38% will spend about €1000-€2000 and 14% spend over €2000.

When asked “What do you enjoy about summer holidays?” the majority (78%) of people enjoy just relaxing. Other popular choices include eating out (57%), 53% enjoy the break from work and 43% enjoy going to the beach.

It seems that most people in Ireland are well prepared for their summer holidays and hopefully there will be some sunny weather in store for us this weekend!

For more information on these research findings please feel free to call iReach on 01-2143740 or email to info@ireachconversations.com

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Tuesday 17 April 2018

💥56% of adults in Ireland think that music festivals encourage alcohol and drug abuse.🎵🎷🍻

iReach Insights Press Release

37% of adults in Ireland like going to festivals.

Higher than the average, 51% of 18-34-year olds like going to festivals.

23% of those aged 18-34 will go to a festival this year.

43% of adults in Ireland think that music festivals are well organised.

56% of adults in Ireland think that music festivals encourage alcohol and drug abuse.

There is a huge choice out there for people who are looking to go to festivals in their spare time. iReach Insights conducted a nationally representative survey and 1,000 adults were asked about festivals in Ireland and which festivals they are going to go to this year.

37% of adults in Ireland like going to festivals. This varies with age, as the younger age cohort (18-34 years) like going to festivals a lot more than the average with half (51%) of them stating they like festivals.

The top 3 types of festival people like going to are; 1. Music Festivals (83%), 2. Food & Drink Festivals (48%) and 3. Art & Craft Festivals (24%).

19% of Irish adults will go to a festival this year. 23% of those aged 18-34 will go to one.

The most popular music festivals in Ireland are 1. Electric Picnic, 2. Longitude and 3. The Cork Jazz Festival. 70% of people think that music festivals in Ireland are overpriced. The average spend on a ticket for a festival in Ireland is €99.50.

Although 43% of adults in Ireland think that music festivals are well organised and policed, 56% of adults in Ireland think that music festivals encourage alcohol and drug abuse.

For more information on these research findings please feel free to call iReach on 01-2143740 or email to info@ireachconversations.com

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Tuesday 10 April 2018

Dream Job: More females than males did not pursue their dream career due to lack of self-esteem 👔💼🏗️

🌟💫More females than males did not pursue their dream career due to lack of self-esteem 👔💼🏗️

iReach Insights Press Release

One in four (26%) working adults in Ireland is pursuing a career that they would describe as their dream job.
Top 3 reasons that prevent people from pursuing their dream career is 1. Financial constraints, 2. Economic Considerations and 3. Lack of Skills.
77% of adults in Ireland are happy in their current job.
56% of those currently working in their dream job comes at a cost.
42% of adults in Ireland think you can only achieve great professional success in life only if you do what you love.

Pursing your dream job as a career is often not an option for people, due to several reasons such as financial constraints, job salary and lack of skills. Although only 26% are doing their dream job, 77% are still happy in their job that they currently are in. iReach Insights conducted nationally representative survey and 1,000 adults were asked about happiness in their current job, whether they are currently pursuing a career in their dream job and reasons as to why they aren’t.

74% of adults in Ireland that are working at present aren’t currently working in their “dream job”. 60% of these people would have the courage to leave their current position if they had the opportunity to do it all over. The Top 5 reasons why people didn’t pursue their dream career are; 1. Financial Constraints (49%) 2. Prospective Job Salary (45%) 3. Lack of Skills (41%) 4. Lack of Self Esteem (40%) and 5. Bad Grades (26%). Interestingly, a significant amount of more females (49%) than males (31%) didn’t pursue their dream career due to lack of self-esteem. 54% never fought to get their dream job [Again more females (59%) than males (50%) didn’t fight for it].

Of these (26%) that are lucky enough to be doing what they love, unsurprisingly 94% of them say that it brought them happiness and on the job satisfaction they had hoped for. 90% of those working in their dream job would advise other people who haven’t got the chance yet to pursue their dream career and to never give up because it is worth it. 56% of those in a dream job think that the luxury of having their dream job comes at a certain cost. There are still some sacrifices one must make to be working in their dream job. There is less times for socialising (47%), Less family quality time (45%) and more working hours (43%).

What are the 3 most important qualities to land your dream job? According to the 1,000 adults in Ireland surveyed it is 1. Hardworking (63%), 2. Confidence (57%) and 3. Intelligence (35%). Some say if you love what you do you’ll never work a day in your life and 61% of people surveyed agree with this. 42% of adults in Ireland think you can only achieve great professional success in life only if you do what you love. 52% believe you can achieve anything if you truly believe in yourself.

Do adults in Ireland think Irish Primary and Secondary Schools should do more to establish students’ talents and interests at an early stage, so children can choose their dream career path well in advance and not end up later in life doing jobs they dislike? 25% think primary schools should do more, 20% think secondary schools should and 32% think both Irish Primary and Secondary schools should do more.

For more information on these research findings please feel free to call iReach on 01-2143740 or email to info@ireachconversations.com

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